American Express💳
#publicity
Customer : American Express
Location: Paris
20 bikes
July to August
60 million estimated ODV
Advertising poster for American Express:
American Express, a leading provider of payment solutions, regularly highlights its offers and services through strategic, high-impact advertising campaigns. By choosing a creative, eco-friendly advertising campaign during the summer of 2024, including the use of 20 bicycles touring the streets of Paris, American Express succeeded in reaching French and international customers right in the heart of the city.
This advertising campaign with cab bikes not only strengthened their brand image, highlighting their efforts to reduce their carbon footprint and promote sustainable practices, but also reached a diverse and engaged audience of ecologically and socially conscious consumers.
By attracting the attention of millions of passers-by, the campaign generated considerable interest and visibility estimated at 60 million ODV, which not only raised their profile, but also encouraged other companies to follow their example by adopting similar initiatives.
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Eco-responsible event shuttle service
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