Pure Storage
#event
Customer : Pure Storage
Location : Porte de Versailles
2 days - 2 bikes - From 11/06/25 to 12/06/25
Pure Storage makes its mark at VivaTech with Turtle !
Present on 11 and 12 June at Porte de Versailles for the 2025 edition of VivaTech, Pure Storage is making its mark by teaming up with Turtle, a player in soft mobility, for a brand activation that is original, eco-responsible and perfectly aligned with its values.
💡An innovative presence
Thanks to customised Turtle bikes. To embody its commitment to sustainable innovation, Pure Storage has opted for a transport solution that is as effective as it is differentiating: two Turtle bike-cabs decked out in the brand's colours. These bicycles provide a shuttle service between the VivaTech trade show and Friends Vaugirard, Pure Storage's private reception venue.
👉 A visible, useful and engaging activation
Each journey becomes a communication opportunity: the bikes, present from the entrance to the show, attract attention, convey the image of a modern brand that cares about its environmental impact, while providing a real service to guests.
🌍 Reducing its carbon footprint without compromising on the experience
Transport remains the number one CO₂ emission item during an event. By choosing Turtle, Pure Storage is opting for gentle mobility, considerably reducing its impact while guaranteeing comfort and practicality for participants. A concrete approach that is consistent with the company's CSR commitments.
🚀 A lever for visibility and innovation
Turtle bikes are more than just means of transport: they embody an innovative event strategy, combining visibility, utility and differentiation. Constantly on the move between the two venues, they ensure a lively, mobile and memorable brand presence.
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