Hife
#marketing campaign
Customer : The Boost Society
Location : Vélizy
1 week - 3 bikes - From 09/08/25 to 09/12/25
Turtle x The Boost Society
A marketing campaign for the new Hife residence.
Turtle recently worked with The Boost Society (KLEY, HIFE, CAMPUS) in Vélizy on an innovative urban mobility campaign to mark the opening of the new Hife residence. It was a great opportunity to show how Turtle bike-taxis combine local communication, sustainable mobility, and a unique brand experience.
For four days, three Turtle bike-taxis with full Hife branding circulated through the streets of Vélizy and around the residence to promote the new development.
The aim was to meet local residents and workers and introduce them to the living spaces and services offered by Hife, while providing an original and responsible experience.
Our drivers embodied the Turtle spirit: proximity, good humor, and ecological commitment, in the service of high-impact grassroots communication.
This collaboration enabled The Boost Society to promote the Hife residence through a visible and eco-responsible local activation. Turtle bike taxis ensured a dynamic presence throughout Hi'Week in Vélizy, attracting attention and creating a link between the brand and the public.
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